Hnc Social Care Graded Unit †Implementation Stage Essay

Ralph has chosen this song as he loves it. It’s a song he’d love to be able to play on guitar. Ralph has stated he loves to play his guitar. However he gets frustrated when he try’s to play it on his own. He often has his guitar out when he is relaxing in the unit and has stated he wants to write a song about his mum. Ralph actually sung part of a song he had thought up. The lyrics were very warm towards his mum. However this song was very short and maybe if Ralph gets better at the guitar with these lessons he will be able to put a whole song together about his mum. This would be a very positive event as Ralph finds it very difficult to talk about his family at all. I spoke with Ralph and asked him what music he liked so that I could tailor his lessons around his likes instead of boring things he doesn’t know about. We looked out music in the school library but eventually settled on Ralph’s idea of looking up the music on Google. To ensure Ralph le arns the quickest and easiest way possible I found a guitar chords sheet and a Guitar Chord document (below) to help him understand the music better. Arrangements I spoke with my team leader and asked if this would be a good thing to take forward as Ralph has requested it. This was confirmed and she stated that not only would Ralph be learning and achieving but maybe as things develop staff will learn off of Ralph with regards to his opinions on family. My team leader also stated this would be an excellent morale boosting experience as staff will be sitting down with him for long periods, investing their energies and sourcing positive and constructive resources to help support and inspire him. When and Where? I arranged the key time lesson to take place at 6pm. This gives plenty of time for Ralph to complete school, routines, have dinner then attend his lesson. It was agreed the School block music room would be used as the lesson area. This is well lit and ventilated and most importantly private and quiet on the eveningsMaterials and Resources The music below was taken from: http://tabs.ultimate-guitar.com/e/ed_sheeran/the_a_team_ver10_crd.htm A Team Chords Standard tuning G White lips, pale face, F#* Em Breathing in snowflakes, C G Burnt lungs, sour taste. G Light’s gone, day’s end F#* Em Struggling to pay rent, C G Long nights, strange men. Am Cadd9 And they say she’s in the Class A Team, G Stuck in her daydream, D Am Been this way since 18, but lately her face seems Cadd9 Slowly sinking, wasting G Crumbling like pastries And they scream D The worst things in life come free to us, Em Cadd9 Cuz we’re just under the upper hand G And go mad for a couple of grams Em Cadd9 G And she don’t want to go outside tonight Em Cadd9 And in a pipe she flies to the Motherland G (D) optional Or sells love to another man, Em Cadd9 G It’s too cold outside G Em C G For angels to fly G Em C G Angels to fly G Ripped gloves, and raincoat, F#* Em Tried to swim and stay afloat, C G Dry house, wet clothes. G Loose change, bank notes, F#* Em Weary-eyed, dry throat, C G Call girl, no phone. Am Cadd9 And they say she’s in the Class A Team, G Stuck in her daydream, D Am Been this way since 18, but lately her face seems Cadd9 Slowly sinking, wasting, G Crumbling like pastries, And they scream, D The worst things in life come free to us, Em Cadd9 Cuz we’re just under the upper hand, G And go mad for a couple of grams, Em Cadd9 G And she don’t want to go outside tonight, Em Cadd9 And in a pipe she flies to the Motherland, G (D) optional Or sells love to another man, Em Cadd9 G It’s too cold outside, G Em C G For angels to fly, G Em Angels to fly Am C An angel will die. G Covered in white, Em Closed eye, C G And hoping for a better life, Am C This time, we’ll fade out tonight G Straight down the line Am Cadd9 And they say she’s in the Class A Team, G Stuck in her daydream, D Am Been this way since 18, but lately her face seems Cadd9 Slowly sinking, wasting, G Crumbling like pastries And they scream, D The worst things in life come free to us, Em Cadd9 Cuz we’re just under the upper hand, G And go mad for a couple of grams, Em Cadd9 G And she don’t want to go outside tonight, Em Cadd9 And in a pipe she flies to the Motherland, G (D) optional Or sells love to another man Em Cadd9 G It’s too cold outside, G Em C G For angels to fly G Em Angels to fly C Em To fly, fly G Em D Em Angels to fly, to fly, to fly G Em7 Angels to die. I then went on to google and printed out a guitar chord guide (below) and placed one on Ralph’s bedroom wall at his request. I also used one for our lesson. Guitar Chord fingering patterns Poster in Ralph’s room: iPad I also used my an iPad the school block to help Ralph with playing the chords. The application I used has an amazing interface and shows videos of how to play chords. This was just another innovative way of helping Ralph learn instead of always using boring old methods like paper and books. Lesson Plan The lesson plan is to: 1. Introduce the Guitar 2. Talk about chords and music 3. Teach Ralph chords from â€Å"A Team†. 4. Get Ralph to play the chords. 5. Work on his weaknesses, develop his strengths. 6. Decide together on the next piece to learn. LESSON 1 RALPH’S FIRST GUITAR LESSON Goal Learn the A-Team by that man up there. How? Learn the chords with the iPad and Chord sheet. Copy Andrew your teacher. Watch interactive videos to understand how to play chords better on your guitar. Most importantly†¦ Enjoy yourself. Learn. Ask questions. Try your hardest. Practice on your own. Cost  £6.99 for guitar strings. This is a long term investment however. No additional cost at present for in house lessons. Staffing The lessons have been arranged for when Andrew Shuttleton is on shift. If any issues arise regarding staffing the lesson may be arranged for another date. Music Therapy Lots of people say that music makes us feel better about ourselves and can help us work harder and become smarter. Cool eh? The future I hope you enjoy these lessons but I know that you would benefit from lessons with a professional. A guy that knows way more than me, and can help you to get much better a lot faster! Below are the two guitar teachers you agreed were the best to contact if you decide you would like to. Risk Assessment I’m required to ensure you are safe at all times. This is the reason I sat down with you and talked through your risk assessment and the guitar lesson risk assessment I made. Its important you listen carefully to me and follow my instructions to keep yourself and others safe. Then it will be a brilliant lesson! Sign it to say you’re now a guitarist! Completed by: . Authorised by: . Summary Fjejnrnfjrrjriririrrnttj Findings and outcomes Conclusions and recommendations. Task Centred Practice Application Problem exploration I identified Ralph’s needs and responded to requests to develop his guitar playing. I contacted seniors and asked for advice and worked on completed the plan above. Agreement Ralph and I spoke about having lessons. We agreed I would complete a lesson and work with Ralph to pick a song. I agreed to pick up the resources. Formulation of objective I put together the lesson plan (above) and both Ralph and myself gathered the resources. The plan was intricately detailed. Achieving task I went to work on the 15th August. I received a changeover from staff on all of the service users. We then discussed and confirmed our plans for the evening. I ensured all staff were aware of my plan and had a print out of the details. They supported and congratulated me on this. The lesson went ahead and Ralph struggled to follow my instructions at first. However, he went on to really impress and progress throughout the lesson. Termination The activity finished at 725pm. This was over the planned time of one hour due to Ralph’s desire to continue. It was stopped at this time to allow Ralph to complete his night time routines as his Pen Picture states, at 7.30pm. I praised Ralph throughout for his concentration and enthusiasm after a long school day. Verification See below letter from my manager stating the activity was planned as above, carried out professionally and completed.

Hrm: Selection Process

UNIVERSITY OF SAN AGUSTIN GRADUATE SCHOOL MASTER OF BUSINESS ADMINISTRATION SELECTION PROCESS: SURVIVAL OF THE FITTEST IN PARTIAL FULLFILLMENT OF THE REQUIREMENTS ON THE HUMAN RESOURCE MANAGEMENT SUBMITTED BY: MAY O. TOLENTINO SUBMITTED TO: DR. CARMEN N. HERNANDEZ Selection Process: Survival of the Fittest Introduction Charles Darwin first pondered this concept in his work On the Origin of Species during the 19th century in the context of the survival and extinction of biological species.Later did Herbert Spencer coin the phrase to draw comparable idea on his economic theories. Survival of the fittest according to Darwin’s theory means that only the ones most suited to a particular environment will survive. Those who can’t adapt will surely perish, while those who can adapt will stick around, and maybe even become suited to new environments. We might ask did they discover anything that might be applicable to business in the 21st Century? Or its relevance could be also a pplied in human resource management more specifically in selection process?Let us think of nature and ecological systems as a vast â€Å"free market† of perfect competition, where all living organisms are competing with each other for limited resources (sunlight, water, minerals, etc. )? Synonymous as to the many job applicants competing with each other in a struggle for survival or in plain employment term- to be hired. To be chosen as the best fitted candidate among the crowd of applicants for the one coveted position is indeed collectively tend to operate in ways analogous to natural eco-systems.Is it possible that success and survival in the wild might be analogous to success and survival in the employment race? Selection can be conceptualized in terms of either choosing the fit candidates or rejecting the unfit candidates, or a combination of both. Selection process assumes that there are more candidates than the number of candidates actually selected, made possible thro ugh the recruitment process. According to Gupta (2006), selection is the process of choosing the suitable persons out of all the participants.In this process, relevant information is collected through a series of steps so as to evaluate their suitability on the job to be filled. Furthermore, selection is the process of assessing the candidates in various means and making a choice followed with an offer of employment (Graham, 1998, p. 206). Selection is an important function as no organization can achieve its goal without selecting the right people, where wrong choice would lead to wastage of time, money and spoils the environment of the organization.In this regard, scientific selection and placement of personnel will go a long way in building up a stable workforce, where it helps to reduce absenteeism and labor turnover as well as very helpful in increasing the efficiency and productivity of the organization (Dessler, 2005). Selection vs. Recruitment Selection is different from recr uitment, where recruitment technically happens before selection. Recruitment involves identifying the sources of manpower and encourages them to apply for the job opening. On the other hand, selection is choosing the best out of those recruited.Recruitment aims at increasing the number of applications for more choices. According to Prasad (2005), recruitment and selection differs in terms of objective, process, technique, and outcome which are discussed as follows: Firstly, the ultimate purpose of both is to acquire suitable candidates but their immediate objectives differ, where the basic objective of recruitment is to attract maximum number of candidates so that more choices are available; the basic objective of selection is to choose best out of the available candidates.Secondly, recruitment differs from selection in terms of process, where it adopts the process of creating application as large as possible; while selection adopts the process of screening as fewer candidates or so metimes one candidate is selected. Thirdly, as to the techniques involve; recruitment techniques are not really intensive, requiring skills as against in selection process where highly specialized techniques are required.Lastly, since both are interlinked steps in the process of manpower acquisition, they differ in terms of outcome; where the outcome for recruitment is application pool which become input for selection process which on the other hand the outcome is finalizing the candidates who will be offered jobs. Factors (Conditions) for Selection Process The basic idea in selection process is to solicit maximum possible information about the candidates to ascertain their suitability for the employment; and given the fact that there are factors which affect in collecting such information (Prasad, 2005, p. 06), he proposed the following factors which determine the steps in the selection process: 1. Various steps involve in the selection process depend on the type of personnel to be selected. For example, more information is required in the selection of a manager than a subordinate worker. 2. Selection process depends on the sources of recruitment and the method that is adapted for making contact with prospective candidates.For example if we used tv ads, selection process is more time consuming and comprehensive whereas campus recruitment is shortened and maybe completed in a day. 3. Selection process depends on the number of candidates that are available for selection. If a large number of applicants, we also need to create various filtering points to reduce the number of applicants at a successive point while a small applicant turnout would mean lesser filtering points required. 4. Organization’s selection policy also determines the ways to be involved in the selection process.For example in JBLFMU context, where selection of industry experts as Board Members are stipulated in the policy should be an alumnus of the university and hold the highest or p resident position of any international sponsored shipping companies in the Philippines. Gupta suggests that the selection process can be successful if the following conditions are met: 1. Someone should have the authority to select; where this authority comes from the employment requisition as developed through analysis of the workload and workforce. 2. There must be one standard of human resource with which applicant can be compared.In other words, a comprehensive job description and job specification should be available beforehand. 3. There must be a sufficient number of applicants from whom the required number of employees maybe selected. In this regard, recruitment and selection process invariably influence the whole matter of employment function in the organization. Steps in Selection Process Selection process consist of the series of steps; at each stage, facts may reveal something about a candidate that may either be a win or blow on his/her chances on the job. It is a series of barriers or challenges in which the applicant must cross.These hurdles or screens are designed to eliminate unqualified candidate at any point in the selection process. There is no exact formula or standards to be used in all organizations or for all jobs. The complexity of selection procedures increases with the level of responsibility of the position to be filled. Therefore, the strategy and method used for selecting employees varies from firm to firm or from one job to another. For instance in JBLFMU, the recruitment and selection process differs to a faculty candidate and a personnel applicant.Scholars of Human Resource Management such as Gupta, Prasad, Armstrong, and Ivancevich, suggested the following steps to be involved in employee selection process, though not necessarily to be implemented chronologically: 1. Preliminary Interview 2. Application Form 3. Selection Test (Physical, Cognitive and Personality Test) 4. Work Samples 5. Employment Interview 6. Medical Examinati on 7. Reference or Background Check 8. Final Approval 9. Employment 10. Induction 11. Follow-up or Evaluation Applicability of Selection Process in JBLFMUIn the context of JBLFMU environment; most of the above steps in selection process are applied both on academic and non-academic personnel, however the exercise does vary from the steps. For instance, in non-academic personnel once applications are received, short listing of applicants is done by the HR officer in respect to the applied jobs, preliminary interview is organized with the respective department head, methods of assessment is done by administering various forms like taking of aptitude or job related and personality tests.Then those who passed will go to another round of final interview then final selection is done together with the department officer. Selected applicant is called to fill various forms including medical examination to effect his/her employment; if found fit is awarded offer of employment stipulating term s and conditions of employment. Duties are assigned and orientation is undertaken. But if all applicants happen to fail the standards of the selection process, the post will be advertised again for recruitment. As for academic personnel, the difference lies on the additional steps of a twice presentation of simulated teaching.Then the person to approve the teaching plantilla will include the HR Officer, Subject Area Head, Dean of the College and the university administrator. To wit based from the theories discussed above, JBLFMU abides to the following steps in selection process: 1. Screening of applications, where available applications should be short listed in respect to their qualifications and experience in correspond to the job requirement. Only applicants who fit the bill should be interviewed. For large number of applicants, aptitude test could be used to screen them. 2.Prepare for the interview, where at this step the type of interview is established, it can be I groups or individually; written or oral interview. Guideline and questions are prepared beforehand. 3. Develop factors and methods of assessment, where various score sheets and assessment forms are prepared in order to maintain consistency. 4. Conduct the interview or as for academic personnel a demo teaching, where at this stage applicants are given equal chance to demonstrate their strength and capabilities in respect to the requirement of the job. 5. To undertake cross referencing for interviewees.Check resumes for related experiences and background check. 6. Communicating the decision to the candidates. At this stage the applicant is informed of the result via letter or phone call. The chosen candidate will be asked to come and fill required forms to effect the employment. 7. Requiring a medical examination on the selected applicant to avoid future problems that might affect job performance. 8. Offering letter of employment and filling required forms to effect employment functions, where in that contract stipulates terms and conditions of employment. 9. Placement and orientation.It is at this step the JBLFMU selection process ends, where the employed applicant is endorsed under his/her supervisor followed by a company orientation. Conclusion Therefore, the basic objective of selection is to hire those candidates that are suitable or fitted for the position with a high probability of job success. A multiple hurdle plan is the best selection strategy. Selection hurdles or tests include pre-employment inquiries, application forms, initial screening interviews, background investigations, teaching demo for academic applicants and interviews.Also, recruiting and selecting the right people for the company is a challenge, and every situation is unique. JBLFMU should be innovative, persistent and realistic, and can communicate the strength of the institution and the benefits of the position offered to attract high quality employees to build careers in the organization. Survi val of the fittest in selection process perspective redounds to matching the best qualified candidate to fit the requisites or requirements of the job in achieving organizational goals. This in turn will mutually benefit the individual and the organization, as they adapt to the changing environment.Bibliography Armstrong, M. (2006). A Handbook of Human Resource Management Practice. (10th edition ed. ). London: Kogan Page Limited. Dessler, G. (2005). Human Resource Management. (10th edition ed. ). New Jersey: Pearson Prentice Hall. Gupta, C. (2006). Human Resource Management (Rev. Edition ed. ). New Delhi: Sultan Chad and Sons. Ivancevich, J. (2003). Human Resource Management (9th Edition ed. ). New York: McGraw Hill. Prasad, L. (2005). Human Resource Management (2nd Edition ed. ). New Delhi: Sultan Chad and Sons. Rush, D. (1995). Biology: Natural Science (3rd Edition ed. ) New York: Pearson Prentice Hall.

Government Essay Example | Topics and Well Written Essays - 1000 words - 1

Government - Essay Example Hence, balance of power is imperatively obligatory in order to let all the institutions exercise their abilities and powers according to the provisions of the prevailing constitution. But if an institution is delegated the extraordinary authority to do anything out of its own will for running its business, it may put the powers of other institutions of the state in grave jeopardy. Similarly, that institution may interfere and intermeddle in the matters of other departments, without their free consent, by reducing and confining the sphere of their action. On the contrary, diminution of the magnitude of authority related to the executive through check and balance and separation of power as well may confine and limit the power of the government in respect of taking necessary actions on urgent basis according to the political situation of the country. It is not only against the benefit of the nation at large, but also can delay the action supposed to be taken swiftly. Renowned political philosopher and ex- President of the USA James Madison, in his article under-analysis, throws light on the significance of the separation of power and the system of check and balance for the best interests of the country on the one hand, and for the welfare of the masses on the other. In addition, he argues how such restriction affects the business of governmental affairs because of the implementation of check and balance system. Madison looks for a strong and comprehensive system of check and balance for the adequate and proper working of all departments and organizations within a socio-political establishment. He is of the opinion that since political institutions consists of humans, not angels, which can commit mistakes and blunders while exercising their duties and obligations, and can take such measures that come under the definition of excesses. Thus,

The Past Present and Future of Technology Inventory Control Essay

The Past Present and Future of Technology Inventory Control - Essay Example Technology evolved to the second generation, which included electronic computers for scientific and numerical calculations. These computers were now convenient, reliable and could store much information. Standard packages emerged for inventory control applications, making it easy to sort, analyze, and process data. The result was reduction in prices of goods and services leading to increased transactions and hence demanding more efficient and faster equipment. The third generation was online network databases that enabled online transaction processing (Gray 4). This era enabled a person to run many concurrent transactions and many users shared one database. Many programs developed in this era are still useful today in inventory control (Chief Supply Chain Officer Insights 13). The fourth generation inventory control devices were relational databases that enabled data definition, data navigation, and data manipulation (Gray 5). It enabled the capturing of inputs and outputs of merchandise to the user device. The programs in this generation are convenient even in today’s life for client server computing. The devices that followed emerged in the year 1995 and were multimedia databases that still exist in today’s life (Gray 6). In complex objects, the database made it possible to search, compare, and manipulate the data. This database could store and retrieve information and it made inventory control easy by adding on time and time interval data types. In the present, computer hardware has enabled the evolution of inventory control from manual and paper based processing to information search engines. The inventory control devices used in the present include barcode scanners to read every barcode in every item, mobile computers to capture data like the batch numbers and the inventory software for tracking the inventory sales

Peer review of the proposals Essay Example | Topics and Well Written Essays - 500 words

Peer review of the proposals - Essay Example   The second proposal covers most of the criteria but fails to point out the hypothesis precisely. The writer claims that the intent of the study is to explore curatorial modes of contemporary art specific to the Asian-Pacific region and develop guidelines for curators to use when deciding on the most appropriate mode. The study will achieve this by adopting a qualitative method in analyzing the history of curatorial practice and how it affects contemporary practice. Also, the author will explore a number of case studies in modern museum art with the emphasis on the display to determine the mode that best promotes public attendance in the specific region. The study topic is stated in the title of the proposal and explained in the proposal. The author also provides possible outcomes of the study which includes improved local economy, advocating existing culture and creating an environment that suits the needs of the community.The content of the study is relevant as it is focused on art administration. The author concentrates on improving the competence of curators with an aim of improving the administration of the museum. The author suggests that the guidelines developed from the study will help the curators to improve the local economy by aggregating the number of visitors. Also, the museum will maintain its role as a representative of the local culture since it will be rearranged to suit the needs of the local community. However, the lack of a clearly stated hypothesis and the study design used to reduce the viability of the study.

Chicago a place to see Speech or Presentation Example | Topics and Well Written Essays - 750 words

Chicago a place to see - Speech or Presentation Example Magic Chicago where magicians gather to revive the hallmark art form of Chicago, the Chicago River, which is a long eyesore that attracts large numbers of tourists while the Sears tower is a complex architectural structure in the city where people come to watch other states from the city. These and many other sites makes Chicago the place to be, hence the phrase, â€Å"Chicago the place to see† The Viola is a four-story monolith standing on Bryn Mawr Avenue that was built before the depression. What makes it a major tourist attraction site is the irony of the purpose of the reason for its construction, and its structural design in its interior. The building was built as a church by the Edgewater Presbyterian church, making it an unlikely place for some of the world’s most renowned magicians to appear and foreshow their talent. The architectural design of the theatre is what is even more spectacular, with the audience members having to walk up a long flight of stairs and wait in the hallway, making them feel like they are attending a Sunday school (Pang, 2009). Once the audience is inside, they discover the revelation of the city lit theatre, with its ornate, charmingly old-time performance space with wrap-around and an elevated seating for a hundred people. Nobody would expect such a theatre in a place like that. There is a monthly showcase of magicians and novelty acts that occupies the theatre on the first Wednesday of every month unlike the norm that was in the city about 50 years ago when magic used to be performed in restaurants and bars, Chicago nowadays sees less of such jostle due to the few options available, with comedy performances having taken over the performance arts stage. The Viola thus fills this gap and gives people a treat of magic performances by the worlds’ most famous magicians. What is even catchier about these performances is the difference in the setting to that of popular magic performances. Actually, â€Å"There is no glitzy Vegus production with tigers and industrial circular saws. More often than not, minds are blown in the audience, and the performers are close enough to catch the splatter† (Pang, 2009). The Chicago River is yet another tourist attraction site, with its long eyesore waterways turning to be a centre of tourist attraction, which are being reclaimed. Tourists have to walk past abandoned warehouses, cross-dusty railroad tracks and side step trashed mattresses in order to follow the course of the river (Valente, 1992). Dwellers of the city and concerned citizens have come up together to pull efforts together in order to rehabilitate the river, a wave that has spread across America with campaigns and initiatives to rehabilitate urban rivers. The river attracts some of the most passionate fans, which include a class of devoted poets, artists and writers. Although some of the river art have been met with a lot of problems, artists’ still believe that the river is a great place to show art. The coming into existence of the river in the city is what attracts more numbers of tourists to the city. The story is told of how for years, Chicago built a tourist attraction as being the city on the lake. Then without a warning, the underground tunnel collapsed and water came gushing into the basements of downtown offices, causing businesses to shut down for days. The course of the river is similar to most of urban waterways, where part of it flow alongside trash dumps

Marketing communications Case Study Example | Topics and Well Written Essays - 3000 words

Marketing communications - Case Study Example These leaders thrash their competition through superior customer insights that have been translated into compelling value propositions and superior customer experiences. Marketing has never been more significant as business firms scuffle and skirmish to differentiate themselves from competitors and obtain organic growth and financial success. Some of the world's most revered business corporations that include GE, Microsoft, and Intel, recognise the importance of marketing as a top line growth driver. At GE, where marketing was the "lost function" under Jack Welch, Jeff Immelt has invigorated the marketing organisation. At Microsoft, Steve Ballmer repeatedly stressed the marketing organization's lead role in making the company's "value propositions shine through for customers." And at Intel, Paul Otilleni fundamentally and drastically departed from the engineering-driven mindset of relentlessly increasing microprocessor speed to a marketing-led approach designing microprocessors for specific customer end-use applications like mobility and entertainment. While marketing is more influential and strategic at a few firms, the state of marketing at most firms is lacking. There are two evident problems with how marketing is practiced today-the role of the marketing organisation and the value that marketing is perceived to add to the firm's bottom line. Additionally, business firms, most especially huge organisations, employ an extensive array of marketing communications tools and metho ds to promote their companies, their products and services. Examples of these tools include brochures, mail shots, websites, TV ads and the like. The objective of all these is ultimately to achieve sales, customer base expansion and eventually market supremacy. Therefore, it is imperative for firms not just to be able to communicate effectively but to know what appropriate methods to use and determine if the segment they're trying to reach is really the sector they need to communicate their messages to. Integrated Marketing Communications This is a concept designed to unify all facets of marketing communication such as advertising, sales promotion, public relations and direct marketing. The goal is to fuse them into one working activity rather than permit each one to work in isolation. Basically, it aims to create and sustain a single look or message in all elements of a marketing campaign. However, practitioners remind clients that IMC should permeate every planned and unplanned communication at every contact point where the customer or prospect may receive an impression of the company. Practically, IMC must assimilate the corporate mission, the compensation plan, the management style, and employee training. It likewise includes packaging, positioning, promotions, pricing, and distribution. In its entirety, a successful integrated marketing communication plan should customise what is needed for the client based on time, budget and resources to reach targets or goals (Kotabe & Helse n, 2004; Young, 2005). Product Overview The PlayStation 3 trademarked PLAYSTATION3 but more commonly known as PS3 is the third video game console of the PlayStation brand from Sony Computer Entertainment. It is the successor to the highly sucessful PlayStation 2. It competes with Microsoft's Xbox 360 and Nintendo's Wii as part of the seventh generation of video game consoles. This is a fully