Lonrho Plc Essay Example for Free

Lonrho Plc Essay An evaluation of Lonrho’s corporate strategy should start from the two main key issues: in what businesses the firm should compete and how corporate headquarter should manage those businesses. Lonrho’s profile in 1996 included Agriculture, Sugar, General Trade, Hotels, Manufacturing, MiningRefining and MotorEquipment. The level of diversification was clearly high and the firm was pursuing a unrelated strategy, with less than 70% of revenues that came from the dominant business (Mining ) and without common links between businesses. The corporation was divided into country groups or related business lines and each division had a top manager whose responsibilities were similar to those of a group CEO. So the headquarter control of these groups was not very formal and all important decisions were in the hands of Rowland, that used to follow his strategies without consulting the board. Tiny Rowland wasn’t a pure manager but an entrepreneur interested in doing deals, so he made no efforts to share activities or to transfer core competences between different areas. The main interest was to find undervalued assets and try to make them profitable. Hence we can easily analyse the operational relatedness, since the firm didn’t share either primary or support activities. Corporate relatedness needs a deeper analysis. All these businesses seem to be related by Rowland’s huge experience in conducting affairs and by his effective skill in building relationships with African leaders, pursuing the policy of â€Å"investment in people†. But no more corporate-level competences were transferred among Lonrho’s assets, maybe because businesses were too different and Tiny did not want to move key people into new management positions. So from these evaluations, the natural conclusion is that Lonrho’s corporate strategy is an unrelated diversification. In my opinion the corporate level strategy in itself was good (exhibit 1 and 2: high revenues until 1991), but the way in which Rowland managed it was totally wrong. The main strength in its extreme diversification, was the reduction of the risk among the firm’s businesses. However, this is not enough to make the evaluation positive because there were also several negative aspects. Starting with corporate governance, the first big problem was the lack of power by board’s members: Tiny surrounded himself with â€Å"yes-men† and he, not the board, decided what to do in case of critical issues. So the entire conglomerate was managed by a man who used to define himself as an entrepreneur and not a manager. Besides the level of control was low, if we consider that Lonrho was a big and really complex company. Moreover, and here we have the second big problem, among Tiny’s investments, several ones defected in economic rationality. For instance, he became interested in trophy investments, only to gain prestige (that the company couldn’t exploit properly because corporate relatedness was low) although they may have been loss making. Finally, the firm was facing huge cash flow problems, due to large headquarters’ payroll, an inefficient dividend policy and Rowland’s excessive lifestyle. All these issues contributed to destroy the level of revenues and profits over the years and conducted to the only practicable way: an internal restructuring of assets. What future direction(s) should Lonrho take in terms of its corporate-level strategy? The two main options that Lonrho has for come out to the crisis are move in the direction of focusing the business, or continue as a conglomerate. Most important, the company must immediately start a corporate restructuring strategy. The main purpose should be the limitation of losses, instead of the value and profitability creation. Lonrho could pursue this restructuring strategy both in related business lines and in country groups. For related business lines, hotel and general trade segments were cyclical, capital intensive and they were performing below average, so the firm should try to sell its remaining assets to other companies. Regarding country groups, exhibit 2 shows that in United Kingdom, Europe and America, Lonrho was not doing well, so the board should find a way to leave these areas. With this easier structure, now the firm has to take a definite position. i) A business focusing means that Lonrho will concentrate only on one of the three businesses left. Sugar represented 6% of Lonrho revenues and 18% of operating profit in 1996, and despite low production costs and an access to a favourable mix of markets, this seems the most suitable for being abandoned, just because is the smallest asset in the company’s portfolio. Lonrho Africa is diversified both geographically and in business lines. With an operating profit of ? 52 millions, is a valuable segment, but with Tiny no longer in the picture, Lonrho do not have a real Africa specialist. Finally the mining segment is the most important asset for the firm, because represented 22% of 1996 revenue and 41% of operating profit. In my opinion, if the company has to make a choice, this could be the right market to sustain. Some investments are required for Ashanti Goldfields in Ghana and to improve the export capacity of Duiker mining subsidiary in South Africa. However, if Lonrho will be focused only on this business I think that it will have the types and levels of resources and capabilities needed. Nevertheless I do not think that this corporate strategy is the best. This strategy is mainly concerned with making choices among the last two alternatives. So the corporation would be constrained to relinquish the enormous promise of African continent, or the 41% of mining profit if it chooses to focus in Lonrho Africa. ii) The firm can continue as a conglomerate but for the reason said above, also in this case Lonrho should leave the sugar market. Now we have two businesses left and I would like to make a comparison with the Boston Consulting Group chart. With this corporate strategy, the firm could use mining as a â€Å"cash cow† market, trying to exploit the high percentage of the revenues that comes from the asset. Than it can use this cash flow in Lonrho Africa, a proper â€Å"star† market, with its enormous promise but also with a lot of investments needed. So with its management expertise, technical skills and a respected name, mixed with new financial resources, Lonrho could undertake some projects in Africa that few other firms could. I think that these are the right actions that the firm should take in term of corporate strategy.

Advertising and Promotion Essay -- Papers

Advertising and Promotion Advertising is a collective term for public announcements designed to promote the sale of specific commodities or services. Advertising is a form of mass selling, employed when the use of direct, person-to-person selling is impractical, impossible, or simply inefficient. It is to be distinguished from other activities intended to persuade the public, such as propaganda, publicity, and public relations. Advertising techniques range in complexity from the publishing of simple, straightforward notices in the classified-advertising columns of newspapers to the concerted use of newspapers, magazines, television, radio, direct mail, and other communications media in the course of a single advertising campaign. From its unsophisticated beginnings in ancient times, advertising has burgeoned into a worldwide industry. My aims of advertising are: Ø Inform people about the product Ø Create a image Ø Increase sales Ø Compete with other shops Ø Introduce in products into the market Informative advertising Currently in the biggest spender on this form of advertising, is the government this advertising is used to pass on information to the public. The passing on of this information is very important in any advert. In my case when deciding how to advertise I can even use this method as to inform about my newsagents shop and where about its situated etc. Persuasive advertising The washing power industry spends as much as the government on advertising, their adverts try to persuade the viewer that their products are much better then the compensation. Their goal is to attract p... ... Budget A budget is a forecast of the profit my business expects to generate in the first year. It sets targets for income and expenditure during the period. Estimates are made of the anticipated income that my business will receive from selling its product, and its expenditure on items such as raw materials, personal costs, advertising, power, transport and administration. My Budget Key Posters = 15p per poster if done by myself, or 40p per poster if produced by specialists (in colour). Leaflets = 15p per poster if done by myself, or 40p per poster if produced by specialists (in colour). Internet Website = A professional 2 page website starts at  £350 + VAT including website design (including graphics), domain name and 1st year's web hosting. This service is offered by a popular company "ECWEBS".

Gentrification of urban communities

Urban reclamation is frequently lauded as a approval by politicians and land developers ; it is seen as a method of conveying economic and cultural growing to an otherwise dead community. It is a set of alterations made in the hopes that new occupants come in, more concerns unfastened, and more capital flows into the country. However, redevelopment frequently consequences in the deconstruction and replacing of a preexistent community, displacing the former occupants and increasing their adversities instead than supplying revival. Gentrification, the procedure in which more flush occupants move into a poorer country and alter its societal and economic kineticss, is a term that comes up in virtually every argument sing urban renovation. In this paper, I will reason that the usage of urban gentrification for useful intents is unjust and delusory, and the Kantian thought that positive purpose affairs more than effect provides an insidious lenience. I will demo the hurt gentrification cau ses to local concerns and occupants through illustrations from countries that have undergone the procedure, and compare the statements for and against the pattern ; the effects of lifting belongings values, the alterations in a community ‘s concerns, and the alterations in a community ‘s societal make-up will be the chief countries of focal point. After the research is presented, I will research the philosophical point of views of Kant and Mill, and contrast idealism with the world that urban communities must confront in covering with gentrification. When flush fledglings set up places in a hapless community, they frequently rebuild or otherwise modify the belongingss they buy ; by making this, switch the belongings values up consequently. The belongings revenue enhancements and rent addition to fit this up grading of places and flats. These higher income households can afford these increased fees, and the excess revenue enhancement capital fluxing into the country by and large pleases the local authorities. But for long-time occupants, this displacement in belongings values can be an unwelcome load. Harmonizing to an appraisal conducted by Daniel Sullivan, longtime occupants of a gentrified community tend to be poorer than newer occupants. Consequentially, long-time occupants frequently become displaced by the newer, richer occupants. Koreatown, Los Angeles is a premier illustration of this effect. In the survey â€Å" The Contested Nexus of Koreatown † , Kyeyoung Park and Jessica detailed the alterations the urban enclav e experienced as restructured itself after the Los Angeles Riots. During the LA Riots, Koreatown ‘s belongingss suffered amendss that occupants were distressed to reimburse from ; many displaced occupants abandoned the enclave wholly. Outside investing and urban revival seemed the lone means to supply the alleviation Koreatown so urgently needed, but the research workers found its redevelopment self-contradictory ; while belongings values increased and the town experienced a singular recovery, established occupants found themselves out on the streets because they were unable to afford the new rents and fees. These occupants were largely local workers doing minimal pay wages, who all of a sudden found their flat composites being bought out by development companies ; the edifices would be renovated and refurbished, and the rents would be dual the original cost. Gentrification had compounded the supplanting of the original community alternatively of assisting them acquire back on their pess. From the point of position of the established community, it is hard to state that urban reclamation provided any societal good for them ; they had been swapped out in favour of newer occupants. As new higher-income occupants come in, the types of concerns in the country alteration every bit good. These occupants have more disposable income and the kinds of goods and services they desire differ from the other occupants. The concentration of professional services and retail shops addition, while smaller, local concerns go into diminution ( Park and Kim, 2008 ) . To run into with the demands of a altering community, some services become plethoric to the point of instability ; local concern proprietors find themselves missing the resources to remain competitory and travel out of concern, ensuing in farther supplanting of the established community versus the entrance community. In their survey, Park and Kim stated there was over-saturation of pool halls, cyberspace coffeehouse, karaoke bars, dark nines, room salons, and spirits shops in Koreatown ; while this gives the consumer more pick, the competition makes for a really hostile and unforgiving concern environment. The new sho ps and services can frequently be unaccessible to the established occupants, in footings of affordability and focal point ; it is a signifier of market positivism that takes merely the concerns of the flush into history. When Koreatown was redeveloped, the new services were centered towards pulling people to the night life with bars, nines, and high-class eating houses ; while these concerns were popular out-of-towners and the flush, the bulk of the local community had no usage for such excessive venues. Babylon Court, an upscale shopping centre located in Hollywood, is besides an illustration of disagreement between concern and the community. The shopping centre is a popular location for the upper category with its expensive retail shops and celebrated theatres, but it stand in stark contrast to the environing community of the homeless and comparatively hapless who can non afford the offering of Babylon Court ( Curtio, Davenport, and Jackiewicz, 2007 ) . Once once more, the intrigu es of the gentrification procedure have non helped the community, but hampered it ; outside investing and new concerns that were suppose to take a breath life into a fighting community have alternatively alienated and beleaguered the long-time occupants. When reclamation is enacted for the good of a community, the bing community is rarely the donee ; alternatively, the community is steadily changed and replaced so that revival is a consequence of a new public. Increased variegation and societal mixture does non happen, but replacing and segregation are frequently the consequence when covering with gentrification. In â€Å" Gentrification and Social Mixing † , Loretta Lees stated that in-between fledglings into urban communities self-segregated themselves even though they polled in favour of diverseness in a vicinity. This procedure of gentrification is on a regular basis aided by societal policies created by the province. One illustration of that happening is Cabrini Green in Chicago. In 1994, it qualified â€Å" the worst instance of public lodging in the US † , and was later given $ 50 million to redevelop ; the destruction and vouchering out that followed displaced a important part of low-income renters and recreated the community as a in-between category vicinity ( Lees, 2008 ) . The UK developed similar policies ; the London Borough of Brent New Deal for Communities undertaking funded the destruction of tower blocks and created over 1500 in private owned units, but at the loss of 800 publically owned units ( Atkinson, 2008 ) , displacing low-income occupants. The preexistent community is pushed out by the alterations in the local economic system, and an of all time so elusive societal cleaning takes topographic point, while policy shapers flaunt their love of societal public-service corporation and the public good and claim they are relieving the poorness of urban countries. A useful action should ensue the greatest felicity for the greatest sum of people. J.S. Mill demanded empiricist philosophy in infering what benefited the whole, but gentrification puts the felicity and experiences of clearly different groups at odds. Does gentrification function the felicity of the old occupants or the new occupants? Empirical scrutiny of informations Tells me the old occupants are simple garbage in gentrification and newer occupants are primary concern. Is the greater felicity a affair of population measure or is it a affair of population quality? Another empirical scrutiny reveals gentrification is process that favors people of higher income, a affair of quality instead than measure. My scrutiny reveals gentrification consequences in the greatest felicity for the few, instead than the many. So I pose the undermentioned inquiry: how does one justify gentrification as functioning the greater good? Social policies recommending gentrification claim they have improved and revitalized urban communities, when all they have done is displace the established low-income households to do it seem like they have reduced poorness in the country. This misrepresentation is something I take immense issue with ; even Milton Friedman, a adult male who was likely supportive of urban reclamation patterns, spewed sulfuric acid at utilizing the alibi of â€Å" societal good † to accomplish a personal docket. Gentrification in the name of societal public-service corporation is a failure, but Immanuel Kant said baronial purpose affairs more than effect. However, baronial purpose is something subjective ; what is baronial to one individual is non needfully baronial to another. The effects of gentrification are desperate and far-reaching and to pardon the procedure based on a subjective ideal is an indulgence excessively easy granted. In duty-based moralss, a individual must see his ideal as if it were a cosmopolitan axiom ; if it is contradictory, so it is a defective ideal. Suppose everyone went around fliping people poorer than themselves out of house and place, destructing and reconstructing belongingss for their ain usage ; this would ensue complete pandemonium, with people of all societal standings in ferocious struggle with one another. Through policy devising, advocates of gentrification have besides reduced the thought of community to a part of a map instead than people ; Kant would be taken aback by the deficiency of regard for the sovereignty of the person. Intent entirely can non salvage the policy of gentrification ; it is something flawed by subjective dockets, and Kant ‘s nonsubjective ideals can non be efficaciously applied to the worlds of the state of affairs. Gentrification carried out in the name of utilitarianism is a misrepresentation wrought upon troubled communities. It is excessively frequently that the promise of revival is made a cloak for a cleaning of a community ‘s societal order. The occupants suffer through a procedure of steadily increasing adversities and eventual replacing by the more privileged ; it ‘s â€Å" Invasion of the Body Snatchers † , except with the middle class alternatively of foreigners. With the increasing belongings values and as if by magic vanishing poorness, statistics are made reinforce the thought that gentrification works admirations for communities. I can non decently show my contempt for this sinister kind of planning ; it is a type of dastardly deed tantrum for scoundrels with long moustaches, twirling fingers, and big chapeaus. While I would immensely prefer investing and animation that allowed a community to go self-sufficing by its ain attempts, I would merely settle for the f ake of societal good to be dropped from the pitch. If you ‘re traveling to pass over out and reconstruct a community, name it for what it is ; they ‘re likely excessively hapless and incapacitated to halt you.Plants CitedAtkinson, Rowland. â€Å" Commentary: Gentrification, Segregation and the Vocabulary of Affluent Residential Choice. † Urban Studies V. 45 No. 12 ( November 2008 ) P. 2626-36, 45.12 ( 2008 ) : 2626-2636.Sullivan, Daniel Monroe. â€Å" Reassessing Gentrification. † Urban Affairs Review, 42.4 ( 2007 ) : 583-592.Leess, Loretta. â€Å" Gentrification and Social Mixing: Towards an Inclusive Urban Renaissance? . † Urban Studies V. 45 No. 12 ( November 2008 ) P. 2449-70, 45.12 ( 2008 ) : 2449-2470.Curti, Giorgio Hadi, John Davenport, and Edward Jackiewicz. â€Å" Concrete Babylon: Life Between the Stars. † Yearbook of the Association of Pacific Coast Geographers, 69 ( 2007 ) : 45-73.Park, Kyeyoung, and Jessica Kim. â€Å" The Contes ted Nexus of Los Angeles Koreatown: Capital Restructuring, Gentrification, and Displacement. † Amerasia Journal V. 34 No. 3 ( 2008 ) P. 126-50, 34.3 ( 2008 ) : 126-150.

Examples Of Purpose For A Agency - 1095 Words

I serve as the Program Analyst for the agency providing expert technical assistance on matters pertaining to the planning, managing, coordinating and oversight of business and financial activities for the agency. I advise senior managers/staff, and personnel of field extension on policies and procedures, payroll and travel claims, administration and records management, resource and space allocations, budget, hand receipts and other administrative support functions. I initiate, plan, develop, analyze, evaluate and implement short-range and long-range strategies and initiatives aligned with the agency’s mission, vision, objectives, and goals. I develop and manage programs planning, policy, procedural guidance, administrative operations and†¦show more content†¦I have the knowledge, experience and capability to interpret general policies and applying them to specific program objectives to meet cost, schedule and performance. I am knowledgeable and experienced with govern mental accounting, the Department of Defense Financial Management Regulations and OSD/OGC/DOHA process, procedures and financial systems to formulate educated recommendations for consideration by the Director and DOHA’s senior leadership. I manage the agency’s resource commitments and obligations against the approved budget allocations and make adjustments as necessary or when required. I am responsible for leading and conducting to identify the effective utilization of human resources. Furthermore, I am responsible for developing and recommending solutions to human resources issues, to include recruitment, workforce development, and special programs. I serve as the agency’s focal point person for Freedom of Information Act and Congressional, drug notification program, the Fourth Estate Personnel Accountability and Assessment Program, the reviewing official for the Mass Transportation Program, nominative assignment process, performance appraisals, performance ba sed awards, and recognition programs. In addition, I am responsible for the replacement and maintenance of the agency’s GSA Fleet vehicles, serve as the agency’s training coordinator and qualified to provideShow MoreRelatedMulti Organizational And Inter Sector Coordination920 Words   |  4 PagesAbstract: Coordination is when all or multiple agencies interact to achieve a common goal. The value of agencies coordinating is key to overcome disasters more effectively. The main purpose of multi-organizational, intergovernmental, and inter-sector coordination is to get better relationships between agencies and to use resources wisely. 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